Week 12 Frank and Oak is woke www.frankandoak.com has my favorite type of graphic design: photography-forward with a clever use of type and grids. They have such beautiful stylized photography and a cohesive style. They have clothes to buy and also these subscription boxes. I haven't seen many companies try to pull of both of these models. The UX feels so intuitive that I am able to focus on the imagery and quality of the product, with an invisible minimal touch of design. So nice. Arngren oh my! I couldn't wait to dive deeper into this site: www.arngren.net I mean, it is like an art piece. Look at the color and different products. It makes me think of my artist friend's work Case Simmons below: Let me play with Arngren and give it a chance. Omg, I clicked the airplane link and I went even deeper: Looks like I want to buy a tank, here's the page: I tried to buy this tank and went here: Okay, I give up,
Week 11 Persol is cool I was pretty hard on Walmart in my last post for their minimal, design—that is because minimal isn't what they are about, Walmart is selling everything and I couldn't tell that. On the other hand, Persol should and does have a minimal experience that feels right. They have a small assortment of quality eyeglasses and this works for them. I can focus on the product and not be distracted by the overly designed elements like Zara does. Ahh, I just want to look at the details of my future pair of glasses. So refreshing. Ray-Ban is bland It is frustrating when websites have a popup right when you visit the site. It makes me not even want to enter. Not sure why Ray-Ban does this, it feels like they put a wall up that I need to jump over. There is an exclusives section that seduced me into viewing but I quickly just wasn't sure what I was looking at. Certain companies are starting to ride on their laurels that the customer