Week 11
Persol is cool
I was pretty hard on Walmart in my last post for their minimal, design—that is because minimal isn't what they are about, Walmart is selling everything and I couldn't tell that.
On the other hand, Persol should and does have a minimal experience that feels right. They have a small assortment of quality eyeglasses and this works for them. I can focus on the product and not be distracted by the overly designed elements like Zara does. Ahh, I just want to look at the details of my future pair of glasses. So refreshing.
Persol is cool
I was pretty hard on Walmart in my last post for their minimal, design—that is because minimal isn't what they are about, Walmart is selling everything and I couldn't tell that.
On the other hand, Persol should and does have a minimal experience that feels right. They have a small assortment of quality eyeglasses and this works for them. I can focus on the product and not be distracted by the overly designed elements like Zara does. Ahh, I just want to look at the details of my future pair of glasses. So refreshing.
Ray-Ban is bland
It is frustrating when websites have a popup right when you visit the site. It makes me not even want to enter. Not sure why Ray-Ban does this, it feels like they put a wall up that I need to jump over.
There is an exclusives section that seduced me into viewing but I quickly just wasn't sure what I was looking at. Certain companies are starting to ride on their laurels that the customer is informed on what they do. I don't follow Ray-Ban regularly so when I get a bunch of large images with "slang" descriptions, I really am not interested. For example, I have no idea what Oval Team Wang X Ray-Ban means? Too hermetic and I definitely won't click in. I will probably just go to Amazon for a clearer description.
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