Week 10 : Amazon is Gold + Walmart is Old

Week 10

Amazon is Gold

Of course Amazon has great UX. The only test that needs to be done to see this is how many customers they serve every day. When I wrote the title to this blog post I didn't realize that Amazon actually has a category called Gold Box Deals, serendipitous. They are everything to everyone and sell physical content as well as non-tangible item such as tv shows and audio books. They are even starting to sell houses! I can think of a product, search Amazon, and have it being shipped within less than one minute. That is a great user experience!

Walmart is old

You are instantly hit with a bland and uninformative homepage when visiting www.walmart.com. For such a monetary powerhouse (they claim to be the largest retailer in the world), it is amazing how unsophisticated their UX and web design is. Take for instance their "Trending near Santa Maria" section. I don't live in Santa Maria and the recommended items are a speaker soundbar and a broom? Very weird recommendations. They have a long way to go in targeting and getting me to become a customer.