Week 6 : Instagram is easy + Buzzfeed is hard

Week 6:

GOOD UX: Instagram

Instagram seemingly recreated Facebook, stripped out all of the content, and distilled the experience down to what people truly want and have time for, pictures alone. This model is still relevant and is the app that I can always look at for just a few minutes. Always updating, always changing, never boring.

BAD UX: Buzzfeed

I really have trouble with overly busy app screens. There is too much hierarchy among the headlines, subheads, and body copy. I feel like it visually resembles a classified ad, but is even harder to soak in the info.

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Week 11 : Persol is cool + Ray-Ban is bland

Week 11 Persol is cool I was pretty hard on Walmart in my last post for their minimal, design—that is because minimal isn't what they are about, Walmart is selling everything and I couldn't tell that. On the other hand, Persol should and does have a minimal experience that feels right. They have a small assortment of quality eyeglasses and this works for them. I can focus on the product and not be distracted by the overly designed elements like Zara does. Ahh, I just want to look at the details of my future pair of glasses. So refreshing. Ray-Ban is bland It is frustrating when websites have a popup right when you visit the site. It makes me not even want to enter. Not sure why Ray-Ban does this, it feels like they put a wall up that I need to jump over. There is an exclusives section that seduced me into viewing but I quickly just wasn't sure what I was looking at. Certain companies are starting to ride on their laurels that the customer...

Week 3 : Paypal is awesome + MS Word isn't awesome

Week 3: GOOD UX: Paypal I use Paypal constantly for work. It is very clear, intuitive, and communicative. For example, I sold a few items on eBay this week. Once I received their payment, Paypal notified me that those funds aren't actually available to me until they receive my product. Since they let me know that clearly, it was not a problem, made sense, and I had no stress about getting paid. However, without their great communication experience, I would have been stressed out and probably emailed them asking why my money isn't available to be transferred out yet. BAD UX: Microsoft Word It seems to me that many of Microsoft's software, especially Word, have very unintuitive UX. The menus use small symbols and the most commonly needed functions are tough to find. I can't wait for someone to design a better standardly used software.

Week 9 : Asos is Awesome + Zara is Na-wesome

Week 9 Asos is Awesome Asos is a photography-forward design. Very visual and minimal use of type. The categories are laid out clearly and they have so many ways to navigate to the same product, rather through searching by clothing type or activity type. It seems very functional and user friendly. Zara is Na-wesom I know it is their aesthetic that they are trying to achieve, an "I'm not trying" look. Very maximal and I think they want the viewer to feel like it was a natural experimental design that they are trying to achieve. However, the legibility, readability, and functionality is suffering—and making it painful for the customer. Here are some of the visually overloaded landing pages. I tried to take snap shots of the animation, but that may be in the code. A lot of these pages have other graphics moving around that the screen capture wasn't able to see.

RUXY

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