Week 9 : Asos is Awesome + Zara is Na-wesome

Week 9

Asos is Awesome

Asos is a photography-forward design. Very visual and minimal use of type. The categories are laid out clearly and they have so many ways to navigate to the same product, rather through searching by clothing type or activity type. It seems very functional and user friendly.

Zara is Na-wesom

I know it is their aesthetic that they are trying to achieve, an "I'm not trying" look. Very maximal and I think they want the viewer to feel like it was a natural experimental design that they are trying to achieve. However, the legibility, readability, and functionality is suffering—and making it painful for the customer. Here are some of the visually overloaded landing pages. I tried to take snap shots of the animation, but that may be in the code. A lot of these pages have other graphics moving around that the screen capture wasn't able to see.

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Week 8 : Apple gets an A + Google gets a G

Week 8 : Apple gets an A+ Apple is always ahead of the curve for UX design. Last year they unveiled a side scrolling page for their iPad pro page. Now, the iPhone 11 Pro page is out of control: simple and engaging. They always explain very technical concepts clearly and beautifully. Google Store gets a G Okay, so Google has only been building hardware for a few years and has had an online store even less. So this is being over critical, but I do find it tough to navigate and find certain products at store.google.com . Yet, here are some snapshots to explain. I think they assume too much that I am familiar with their products and categories. I have no clue what they new products without names even do. But, they look cool!

Week 10 : Amazon is Gold + Walmart is Old

Week 10 Amazon is Gold Of course Amazon has great UX. The only test that needs to be done to see this is how many customers they serve every day. When I wrote the title to this blog post I didn't realize that Amazon actually has a category called Gold Box Deals, serendipitous. They are everything to everyone and sell physical content as well as non-tangible item such as tv shows and audio books. They are even starting to sell houses! I can think of a product, search Amazon, and have it being shipped within less than one minute. That is a great user experience! Walmart is old You are instantly hit with a bland and uninformative homepage when visiting www.walmart.com . For such a monetary powerhouse (they claim to be the largest retailer in the world), it is amazing how unsophisticated their UX and web design is. Take for instance their "Trending near Santa Maria" section. I don't live in Santa Maria and the recommended items are a speaker...

Week 11 : Persol is cool + Ray-Ban is bland

Week 11 Persol is cool I was pretty hard on Walmart in my last post for their minimal, design—that is because minimal isn't what they are about, Walmart is selling everything and I couldn't tell that. On the other hand, Persol should and does have a minimal experience that feels right. They have a small assortment of quality eyeglasses and this works for them. I can focus on the product and not be distracted by the overly designed elements like Zara does. Ahh, I just want to look at the details of my future pair of glasses. So refreshing. Ray-Ban is bland It is frustrating when websites have a popup right when you visit the site. It makes me not even want to enter. Not sure why Ray-Ban does this, it feels like they put a wall up that I need to jump over. There is an exclusives section that seduced me into viewing but I quickly just wasn't sure what I was looking at. Certain companies are starting to ride on their laurels that the customer...

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