Week 9 : Asos is Awesome + Zara is Na-wesome

Week 9

Asos is Awesome

Asos is a photography-forward design. Very visual and minimal use of type. The categories are laid out clearly and they have so many ways to navigate to the same product, rather through searching by clothing type or activity type. It seems very functional and user friendly.

Zara is Na-wesom

I know it is their aesthetic that they are trying to achieve, an "I'm not trying" look. Very maximal and I think they want the viewer to feel like it was a natural experimental design that they are trying to achieve. However, the legibility, readability, and functionality is suffering—and making it painful for the customer. Here are some of the visually overloaded landing pages. I tried to take snap shots of the animation, but that may be in the code. A lot of these pages have other graphics moving around that the screen capture wasn't able to see.