Week 9 : Asos is Awesome + Zara is Na-wesome

Week 9

Asos is Awesome

Asos is a photography-forward design. Very visual and minimal use of type. The categories are laid out clearly and they have so many ways to navigate to the same product, rather through searching by clothing type or activity type. It seems very functional and user friendly.

Zara is Na-wesom

I know it is their aesthetic that they are trying to achieve, an "I'm not trying" look. Very maximal and I think they want the viewer to feel like it was a natural experimental design that they are trying to achieve. However, the legibility, readability, and functionality is suffering—and making it painful for the customer. Here are some of the visually overloaded landing pages. I tried to take snap shots of the animation, but that may be in the code. A lot of these pages have other graphics moving around that the screen capture wasn't able to see.

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Week 3 : Paypal is awesome + MS Word isn't awesome

Week 3: GOOD UX: Paypal I use Paypal constantly for work. It is very clear, intuitive, and communicative. For example, I sold a few items on eBay this week. Once I received their payment, Paypal notified me that those funds aren't actually available to me until they receive my product. Since they let me know that clearly, it was not a problem, made sense, and I had no stress about getting paid. However, without their great communication experience, I would have been stressed out and probably emailed them asking why my money isn't available to be transferred out yet. BAD UX: Microsoft Word It seems to me that many of Microsoft's software, especially Word, have very unintuitive UX. The menus use small symbols and the most commonly needed functions are tough to find. I can't wait for someone to design a better standardly used software.

Week 8 : Apple gets an A + Google gets a G

Week 8 : Apple gets an A+ Apple is always ahead of the curve for UX design. Last year they unveiled a side scrolling page for their iPad pro page. Now, the iPhone 11 Pro page is out of control: simple and engaging. They always explain very technical concepts clearly and beautifully. Google Store gets a G Okay, so Google has only been building hardware for a few years and has had an online store even less. So this is being over critical, but I do find it tough to navigate and find certain products at store.google.com . Yet, here are some snapshots to explain. I think they assume too much that I am familiar with their products and categories. I have no clue what they new products without names even do. But, they look cool!

Week 10 : Amazon is Gold + Walmart is Old

Week 10 Amazon is Gold Of course Amazon has great UX. The only test that needs to be done to see this is how many customers they serve every day. When I wrote the title to this blog post I didn't realize that Amazon actually has a category called Gold Box Deals, serendipitous. They are everything to everyone and sell physical content as well as non-tangible item such as tv shows and audio books. They are even starting to sell houses! I can think of a product, search Amazon, and have it being shipped within less than one minute. That is a great user experience! Walmart is old You are instantly hit with a bland and uninformative homepage when visiting www.walmart.com . For such a monetary powerhouse (they claim to be the largest retailer in the world), it is amazing how unsophisticated their UX and web design is. Take for instance their "Trending near Santa Maria" section. I don't live in Santa Maria and the recommended items are a speaker...

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